This week we had the pleasure of chatting with Fred Diamond – author, sales coach and expert, podcast host, and President of The Institute for Excellence in Sales (IES).

Fred has spent over 40 years in the sales industry, and in this episode, he shares his unparalleled expertise on why some people fail at sales while others succeed. With his extensive knowledge and experience, Fred reveals the secrets to building a successful sales team and what it takes to motivate and retain top-tier sales talent.

As the co-founder of IES, Fred has revolutionized the sales industry with their specialized programs, including the Women in Sales Leadership Forum, Premier Sales Employer designation, Sales Game Changers Podcast, and Young Sales Professionals program. He discusses how these programs are helping companies around the world attract, motivate, retain, and elevate top sales talent.

And speaking of the Sales Game Changers Podcast, Fred is also the host of this award-winning podcast where he has interviewed some of the most successful sales leaders in the world. In this episode, he shares some of his favorite moments and what he has learned from his guests.

If you’re looking for inspiration and guidance on how to excel in the world of sales, then this episode is a must-listen. Get ready to learn from the best as we dive deep into the mind of a true sales game changer.


Show Notes:
Institute For Excellence In Sales
Sales Game Changers Podcast
Connect with Fred on LinkedIn

Fred’s Books:
Love Hope Lyme
Sales Game Changers